PR & Advertisement

Our Public Relation support covers all activities, which you need for your successful communication in China. These activities include:

• Defining a communication strategy
• PR conception and consultation
• Press releases, press conferences
• Advertisement & Online Marketing
• Customer and supplier mailings

You will often find that many people confuse marketing with advertising. While both components are important they are very different. Advertising is a single component of the marketing process. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising is the largest expense of most marketing plans.

Advertising includes the placement of an ad in such mediums as

• Newspapers
• Magazines
• Direct mail
• Billboards
• Television and radio

and of course the Internet with

• Online advertising campaigns
• Multimedia advertising
• Keyword advertising
• Banner advertising...

With a rapid adoption rate, increasing broadband penetration and a young, well-educated population, the Internet is quickly becoming the media of choice. The Online Advertising in China report analyzes this quickly-growing, fast-changing new marketing channel. Online Advertising spending in China will triple in the next 3 years.

MKT will help you to optimize your Advertising budget and define with you the right media channels in China.